A day in the life
Ninety seconds with Sofia, head buyer at Acme Wines.
Five steps, five taps, and an entire week's reorder is done before the morning briefing.
Sofia gets a "stock back" push.
Her phone vibrates on the kitchen counter while she's pouring espresso. A native iOS push notification slides in: "Pinot Grigio 75cl is back in stock — 480 units available, your contract price €5.20." She's been waiting on this for two weeks. She taps it.
The Soryk app opens, deep-linked to the product. No browser. No login screen. Face ID, and she's in. The brand at the top of the screen is "Cantina Bellavista" — her supplier — not "Soryk". She'd never know an app vendor sits between them.
One tap. Twenty-four SKUs. Done.
Sofia goes back to the home screen. Her usual Tuesday cart is one button away. She hits "Reorder last cart". The app pulls her contract pricing, applies her volume tier, checks stock, and creates a ready-to-confirm cart in less than a second.
She spot-checks quantities (twelve years of buying, an instinct), tweaks one line down by 4 cases, and confirms with a slide gesture. The order lands in her supplier's Shopify as a draft, ready for the back-office. Total elapsed time, from push to confirmation: 47 seconds.
Three shipments, live, in real time.
Sofia switches to the "Shipments" tab. Three orders are in transit. Each card shows the carrier's last scan, the ETA, the truck's approximate location on a map. She sees order #1042 just left the Bologna sorting hub at 06:14 — ETA 14:30 at Acme HQ.
In 2024, her assistant would have sent a "where's my order?" email to her supplier. In 2026, she just opens the app. Her supplier's customer service team gets twelve hours a week back. That's the second-order benefit of self-service: nobody being interrupted.
Pays an overdue invoice in fifteen seconds.
The portal flags an invoice that crossed its due date last week — not late by much, but late. Sofia taps it, sees the PDF, scans the line items, and uses the in-app pay button. SEPA, card, or her stored payment method. She picks SEPA, types the OTP, and it's done.
Her supplier's finance team notices the payment within minutes. The dunning email scheduled for tomorrow morning never sends. Net 30 stays Net 30 for the next cycle, instead of becoming Net 45 by accident.
Done in ninety seconds. Phone goes back in pocket.
Sofia closes the app. The morning briefing starts at 08:15 — she has thirteen minutes back. Across the country, her supplier's customer service team will get one fewer "where's my order?" email this morning. The accountant won't draft a payment-reminder. The agent who manages Acme Wines won't be on a phone call rebuilding a quote.
Multiply that by 600 customers. That is what a self-service mobile app does. It compresses the entire B2B operation into 90 seconds per buyer per cycle — and gives everyone else their attention back.